TV Ad Scripts

TV Ad 1 - 'Watch me'

In this commercial we see 2 animated animals talking to camera. They look similar to the animated characters featured in 'Creature Comforts', the Aardman TV series, however each animal has a visible disability.

What we hear are real people talking about living with their disability. They are represented by the Aardman animals.

Each one talks to the camera and is situated in a different location. We also see a microphone slightly in frame which shows that an interview is being conducted and they are being recorded.

We cut from one character to the other throughout the commercial. The first we see/hear talking is an English bull terrier in a wheelchair on a bridge. In the background we see lemmings with helmets jumping off the bridge doing bungee jumps....

(English bull terrier): "No I don't believe a word that anyone might say about, you can't do that because you're in a wheelchair."

Then we cut to see a sausage dog with wheels for back legs, sitting outside the back of its house, again talking to camera...

(Sausage dog): "Virtually nothing's unachievable with the right access and equipment you can do anything."

We then cut back to the English bull terrier on the bridge...

(English bull terrier): "My standard reply has become - watch me."

We then see the English bull terrier put his helmet on as if he's just about to jump off the bridge too, following the lemmings...

TV Ad 2 - 'Stick'

In this commercial we see an animated stick insect standing on a tree branch somewhere in the city. He is disabled and therefore needs a walking stick to help him walk.

As we open on the stick insect at the start of the commercial, we see he's holding a walking stick, talking to camera. In the background along the branch is his younger friend, who comes to life and waves a little later in the commercial.

What we hear is a real disabled man's voice talking about his disability, represented by the Stick insect animated character. We also see a microphone slightly in frame which shows that an interview is being conducted.

(Stick insect): "The first time walking down the street after getting the stick to walk, help me to walk, I felt very self-conscious about it because who was this man that had been so active, now walking with a stick. And as time went on, you don't think anything about it and your friends don't think anything about it. In fact I think your friends admire you for carrying on with life the best way you can."

TV Ad 3 - 'Rubbish'

In this commercial we see 3 animated characters talking to camera. They look similar to the animated characters featured in 'Creature Comforts', the Aardman TV series, however each animal has a visible disability.

What we hear are real people talking about living with their disability. They are represented by the Aardman animals.

Each animal is talking to us from a different location. We also see a microphone slightly in frame which shows that an interview is being conducted and they are being recorded.

We cut from one character to the other throughout the commercial. The first character we see/hear talking is a slug in an electric wheelchair sat by a pot plant.

(slug): "... that many people 'oh you're in a wheelchair - you're rubbish. You can't do anything.' A lot of it's, it is ignorance."

We then cut to a hedgehog in a wheelchair sitting on the pavement on a street. A car drives past as he's talking...

(hedgehog): "People have assumed that wheels mean, nothing up here in the brain you know."

We then cut to see a sausage dog outside his house, with wheels instead of back legs...

(sausage dog): "Because we're in a wheelchair it doesn't mean to say we're not capable of thinking. Now let's get things put right. Not just for disabled, for everybody. So we can all work in harmony together."

TV Ad 4 - 'Sweet shop'

In this commercial we see an animated tortoise standing outside a sweet shop. In the background we can see his two kid tortoises playing on the steps behind him.

The tortoise looks much like the kind of character featured in 'Creature Comforts', the Aardman TV series, but in the commercial has an visible disability and needs crutches to help him get around.

What we hear is the tortoise talking about living with his disability. The voice is a real disabled man's voice recorded during an interview. He is represented by the animated character in the commercial. We also see a microphone slightly in frame which shows that an interview is being conducted.

(Tortoise): "I tend to only go to places that are accessible. Recently come across places which aren't which are a bit difficult for me. I only wanted to buy some sweets for my children.

And I went down to sweet shop and couldn't get in. It makes me feel a bit cross - yeah, frustrated more than anything. Now I lose, lose the will to get sweets then."

Radio Ad Scripts

Radio Ad 1 - 'Education, education, education'

In this commercial we hear a disabled man and woman commenting on people's attitudes to people in wheelchairs and how these need to change.

VOICES - We've got the ability to do things, and we are able minded...

People assume that wheels mean nothing up here in the brain... Whether they be disabled and walking, or disabled and in a wheelchair, they're still capable of putting something into society...

It's up to us in a wheelchair to educate the people who are not in a wheelchair I'm afraid.

Radio Ad 2 - 'Sandwich'

In this commercial we hear a lady telling us how the little things can make a huge difference to her life as a disabled woman.

VOICE - When I've asked someone to make me a sandwich of an evening, they'll make me a sandwich. Now I like a sandwich cut corner-ways from corner to corner into four triangles because I grip the crust in one corner. I find them easier to pick up, but people will cut them straight-ways from side to side, so that you've got four squares instead of four triangles, and I can't manage square sandwiches. People might think, "oh, that doesn't matter" but it does if your fingers don't work properly...

Radio Ad 3 - 'Stick Insect'

In this commercial we hear a disabled man talking about overcoming his own insecurities on becoming disabled and needing to walk with a stick.

VOICE - The first time walking down the street after getting the stick to walk, I felt very self-conscious about it because who was this man that had been so active, now walking with a stick.

And as time went on, you don't think anything about it and your friends don't think anything about it.

In fact I think your friends admire you for carrying on with life the best way you can.

Radio Ad 4 - 'Sweetshop'

In this commercial we hear a disabled man talking about how he was unable to buy sweets for his children, because a shop was inaccessible.

VOICE - I tend to only go to places that are accessible. Recently come across places which aren't which are a bit difficult for me. I only wanted to buy some sweets for my children.

And I went down to sweet shop and couldn't get in. It makes me feel a bit cross - yeah, frustrated more than anything. Now I lose, lose the will to get sweets then.

Radio Ad 5 - 'The doors'

In this commercial we hear a woman talking about how she sometimes gets treated because of her disability.

VOICE - And they have this thing where they think that because you're disabled they have to put you near a fire exit. Whenever I go to maybe the cinema or theatre, they always put you where there's a door... a toilet or something. I want to be like everyone else. I want to sit where I want to sit. I want to have a choice. But you don't have a choice, that's taken away from you once you're disabled. Gone.

Radio Ad 6 - 'Watch me now'

In this commercial we hear two disabled men telling us that nothing is impossible if you are disabled.

VOICES - I don't believe people when they say you can't do anything because of your disability. Virtually nothing's unachievable with the right access and equipment, you can do anything...

No I don't believe a word anyone might say about you can't do that because you're in a wheelchair. My standard reply has become 'watch me'.