TV Ad Scripts

TV Ad 1 - 'Watch me'

In this commercial we see 2 animated animals talking to camera. They look similar to the animated characters featured in 'Creature Comforts', the Aardman TV series, however each animal has a visible disability.

What we hear are real people talking about living with their disability. They are represented by the Aardman animals.

Each one talks to the camera and is situated in a different location. We also see a microphone slightly in frame which shows that an interview is being conducted and they are being recorded.

We cut from one character to the other throughout the commercial. The first we see/hear talking is an English bull terrier in a wheelchair on a bridge. In the background we see lemmings with helmets jumping off the bridge doing bungee jumps....

(English bull terrier): "No I don't believe a word that anyone might say about, you can't do that because you're in a wheelchair."

Then we cut to see a sausage dog with wheels for back legs, sitting outside the back of its house, again talking to camera...

(Sausage dog): "Virtually nothing's unachievable with the right access and equipment you can do anything."

We then cut back to the English bull terrier on the bridge...

(English bull terrier): "My standard reply has become - watch me."

We then see the English bull terrier put his helmet on as if he's just about to jump off the bridge too, following the lemmings...

TV Ad 2 - 'Stick'

In this commercial we see an animated stick insect standing on a tree branch somewhere in the city. He is disabled and therefore needs a walking stick to help him walk.

As we open on the stick insect at the start of the commercial, we see he's holding a walking stick, talking to camera. In the background along the branch is his younger friend, who comes to life and waves a little later in the commercial.

What we hear is a real disabled man's voice talking about his disability, represented by the Stick insect animated character. We also see a microphone slightly in frame which shows that an interview is being conducted.

(Stick insect): "The first time walking down the street after getting the stick to walk, help me to walk, I felt very self-conscious about it because who was this man that had been so active, now walking with a stick. And as time went on, you don't think anything about it and your friends don't think anything about it. In fact I think your friends admire you for carrying on with life the best way you can."

TV Ad 3 - 'Rubbish'

In this commercial we see 3 animated characters talking to camera. They look similar to the animated characters featured in 'Creature Comforts', the Aardman TV series, however each animal has a visible disability.

What we hear are real people talking about living with their disability. They are represented by the Aardman animals.

Each animal is talking to us from a different location. We also see a microphone slightly in frame which shows that an interview is being conducted and they are being recorded.

We cut from one character to the other throughout the commercial. The first character we see/hear talking is a slug in an electric wheelchair sat by a pot plant.

(slug): "... that many people 'oh you're in a wheelchair - you're rubbish. You can't do anything.' A lot of it's, it is ignorance."

We then cut to a hedgehog in a wheelchair sitting on the pavement on a street. A car drives past as he's talking...

(hedgehog): "People have assumed that wheels mean, nothing up here in the brain you know."

We then cut to see a sausage dog outside his house, with wheels instead of back legs...

(sausage dog): "Because we're in a wheelchair it doesn't mean to say we're not capable of thinking. Now let's get things put right. Not just for disabled, for everybody. So we can all work in harmony together."

TV Ad 4 - 'Sweet shop'

In this commercial we see an animated tortoise standing outside a sweet shop. In the background we can see his two kid tortoises playing on the steps behind him.

The tortoise looks much like the kind of character featured in 'Creature Comforts', the Aardman TV series, but in the commercial has an visible disability and needs crutches to help him get around.

What we hear is the tortoise talking about living with his disability. The voice is a real disabled man's voice recorded during an interview. He is represented by the animated character in the commercial. We also see a microphone slightly in frame which shows that an interview is being conducted.

(Tortoise): "I tend to only go to places that are accessible. Recently come across places which aren't which are a bit difficult for me. I only wanted to buy some sweets for my children.

And I went down to sweet shop and couldn't get in. It makes me feel a bit cross - yeah, frustrated more than anything. Now I lose, lose the will to get sweets then."

TV Ad 5 - 'Sex & relationships - Sex'

In this commercial we see 2 animated animals talking to camera. They look similar to the animated characters featured in 'Creature Comforts', the Aardman TV series, however each animal has a disability.

What we hear are real people talking about living with their disability. They are represented visually by animated animals created by Aardman.

Each one talks to the camera and is situated in a different location. We also see a microphone slightly in frame at times which shows that an interview is being conducted and they are being recorded.

We cut from one character and then the other in this commercial. The first we see/hear is a mouse with cerebral palsy. The next character is a rabbit that is in a wheelchair and we can see her kids (small bunnies) in the background playing, the daddy rabbit is also in the background...

SHELLEY PATIENT (Mouse): Some people think because you have a disability maybe you should be with someone with a disability. And it doesn't work like that. You can't help who you fall in love with.

ISOBEL BULMER (Rabbit): They think that if you're disabled, you can't have a love life. That's not true, though. I can have sex.

TV Ad 6 - 'School - Sneaking Up'

In this commercial we see just one animated animal who is a blind Chameleon. He is talking to the camera. This animal is the visual representation of a real blind man who is talking about living with his disability. We see a little microphone in the side of the frame on our screen to show that he is being interview...

CHRISTOPHER DAVIES (Chameleon): Once kids find out you've got a disability they will play on it forever, although they didn't understand what was wrong, I'd lost my peripheral vision at school and they knew they could get up close to me, whack me in the side of a head with a book, and I'd never be able to spot who'd done it. So you develop other skills like very sensitive hearing and things like that as a counter measure. School wasn't particularly pleasant, but you learn how to deal with it.

TV Ad 7 - 'School - Education'

In this commercial we see two animated animals with disabilities; a Chameleon who is blind and an Owl who is in a wheelchair. They are both talking to the camera because they are being interviewed. What we hear is a real recording of the people behind the animal characters, talking about living with their disabilities.

We see a little microphone in the side of the frame on our screen to show they are being interview...

ADRIAN CARTER (Owl): It took me a little while to build up the courage to get back into the jist of going into education because you're interacting again isn't it you're back out there with the public. People look at you like, 'oh, he's in a wheelchair and he's in Uni, good on ya mate' you know what I mean.

CHRISTOPHER DAVIES (Chameleon): They can be quite judgemental about your disability. I mean the number of people who've told me 'you can't do that', really annoys me, especially as I can do better than they can sometimes.

TV Ad 8 - 'School - Lesson'

In this commercial we see two animated animals with disabilities; a Shrimp who is sitting in a wheelchair and a Cat who is sitting in a basket on top of a washing machine.

They are both talking to the camera. These animals are visual representations of real people talking about living with their disability. We sometimes see a little microphone in the side of the frame on our screen to show that they are being interviewed...

DEAN DAWES (Shrimp): Some people go, 'oh, look at that chair' and be all nice about it. But then I get these other people that go 'argh, look at that chair!'

DEBBIE REYNOLDS (Cat): If I did mention to someone that I was hard of hearing, they would start mouthing and talking to me like I was stupid, 'a li-ttle-bit-like-this', you know, 'a-re y-ou o-k?'

DEAN DAWES (Shrimp): They need to be taught a lesson... a very big one.

Radio Ad Scripts

Radio Ad 1 - 'Education, education, education'

In this commercial we hear a disabled man and woman commenting on people's attitudes to people in wheelchairs and how these need to change.

VOICES - We've got the ability to do things, and we are able minded...

People assume that wheels mean nothing up here in the brain... Whether they be disabled and walking, or disabled and in a wheelchair, they're still capable of putting something into society...

It's up to us in a wheelchair to educate the people who are not in a wheelchair I'm afraid.

Radio Ad 2 - 'Sandwich'

In this commercial we hear a lady telling us how the little things can make a huge difference to her life as a disabled woman.

VOICE - When I've asked someone to make me a sandwich of an evening, they'll make me a sandwich. Now I like a sandwich cut corner-ways from corner to corner into four triangles because I grip the crust in one corner. I find them easier to pick up, but people will cut them straight-ways from side to side, so that you've got four squares instead of four triangles, and I can't manage square sandwiches. People might think, "oh, that doesn't matter" but it does if your fingers don't work properly...

Radio Ad 3 - 'Stick Insect'

In this commercial we hear a disabled man talking about overcoming his own insecurities on becoming disabled and needing to walk with a stick.

VOICE - The first time walking down the street after getting the stick to walk, I felt very self-conscious about it because who was this man that had been so active, now walking with a stick.

And as time went on, you don't think anything about it and your friends don't think anything about it.

In fact I think your friends admire you for carrying on with life the best way you can.

Radio Ad 4 - 'Sweetshop'

In this commercial we hear a disabled man talking about how he was unable to buy sweets for his children, because a shop was inaccessible.

VOICE - I tend to only go to places that are accessible. Recently come across places which aren't which are a bit difficult for me. I only wanted to buy some sweets for my children.

And I went down to sweet shop and couldn't get in. It makes me feel a bit cross - yeah, frustrated more than anything. Now I lose, lose the will to get sweets then.

Radio Ad 5 - 'The doors'

In this commercial we hear a woman talking about how she sometimes gets treated because of her disability.

VOICE - And they have this thing where they think that because you're disabled they have to put you near a fire exit. Whenever I go to maybe the cinema or theatre, they always put you where there's a door... a toilet or something. I want to be like everyone else. I want to sit where I want to sit. I want to have a choice. But you don't have a choice, that's taken away from you once you're disabled. Gone.

Radio Ad 6 - 'Watch me now'

In this commercial we hear two disabled men telling us that nothing is impossible if you are disabled.

VOICES - I don't believe people when they say you can't do anything because of your disability. Virtually nothing's unachievable with the right access and equipment, you can do anything...

No I don't believe a word anyone might say about you can't do that because you're in a wheelchair. My standard reply has become 'watch me'.

Radio Ad 7 - 'Thespian'

AMAR - I used to be an actor and one director basically said to me that, you know, I couldn't possibly cope with the prospect of being a mainstream actor on a big stage. He said you know you're blind how would you possibly know where to stand? I said I'm an actor and actors pretend to do things. I tell you what, I'll just pretend to do things. I tell you what, I'll just pretend I can see, how's that? And I actually got the part.

Radio Ad 8 - 'Education'

ADRIAN CARTER (Owl) - It took me a little while to build up the courage to get back into the jist of going into education because you're interacting again isn't it you're back out there with the public. People look at you like, 'oh, he's in a wheelchair and he's in Uni, good on ya mate' you know what I mean.

CHRISTOPHER DAVIES (Chameleon) - They can be quite judgemental about your disability. I mean the number of people who've told me 'you can't do that', really annoys me, especially as I can do better than they can sometimes.

Radio Ad 9 - 'Love & Sex'

SHELLEY - Some people think because you have a disability maybe you should be with someone with a disability. And it doesn't work like that. You can't help who you fall in love with.

ISOBEL - They think that if you're disabled, you can't have a love life. That's not true, though. I can have sex.