Meet Callum (Part 2)


We last saw Callum at design stage, with the model and background set being constructed. The next step is stop-motion animation itself - a painstaking process. The animator takes a single frame of film, then makes the smallest changes to the character, or background, before taking another single frame. This process continues for several days - each Creature Discomforts commercial has more than 600 frames of animation. You can see some of this process, and hear Director Steve Harding-Hill, in this short making of clip.

Finally, any rods or other supports for the characters are digitally removed, sound effects are added to the animation (which is shot silently), the original voice is laid onto the film, and the finished film is graded for broadcast.

Callum’s full commercial will be shown exclusively on this website on Wednesday 9th July. But in the meantime, here’s a quick preview.

4 Responses to Meet Callum (Part 2)

  1. From Fred

    I admire this campaign greatly. This is a definate issue of ignorance of the public and raising awareness is the best thing to do, especially if this is entertaining to watch (as it is stop-start motion picture). Can’t wait to see the full commercials. Well done.

  2. From Caroline

    I love the expression on the guide-bug’s face when Callum eats the fly - so cute!!

  3. From Peta

    Fantastic…Ive got a very yound son in a wheel chair and hopefully this will help adults not be so ignorant…i say adults as its the children that ask him why he is in a wheel chair and not talk about him as if he wasnt there. They seem to forget its his legs that dont work and not his brain, he can hear them very clearly… Your animals are a fantastic way to help the fight againt ignorance of this kind… Thankyou.

  4. From Sarah

    I agree with all of the comments made.

    People do tend to be really ignorant and assume that a person in a wheelchair can’t hear or speak. We had this problem when my dad first had to start using a wheelchair as it made him very self-conscious of being in the wheelchair and we had to work hard to build up his confidence to actually go out in the wheelchair. I think that using the animals is a great way to show kids that disabled people are nothing to be scared of. Keep up the good fight !!!!!!